Thematic studies
Luxury in France, a strategic industry, a real estate impact
July 2026
The slowdown in the luxury market in 2025 has attracted a great deal of commentary. To our mind, it has above all inspired misreadings. For what luxury is going through today is not a structural weakening, but a phase of selection. In a more unstable, more polarised and more demanding world, luxury is not disappearing it is concentrating, hardening and moving still further upmarket. It is precisely for this reason that its impact on real estate is set to intensify.
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